CONSTANTIN, V., 		PLATON, O., & 		ORZAN, G.
(2014).
 BRAND COMMUNITY FORMATION: A CRITICAL REVIEW.
<em>Annales Universitatis Apulensis Series Oeconomica, 2</em>(16), 123-131.
Retrieved from <a href="http://journals.uab.ro/index.php/oeconomica/article/view/274" target="_new">http://journals.uab.ro/index.php/oeconomica/article/view/274</a>