@article{{JAUASO}{}, author = {CONSTANTIN, V., PLATON, O., ORZAN, G.}, title = { BRAND COMMUNITY FORMATION: A CRITICAL REVIEW}, journal = {Annales Universitatis Apulensis Series Oeconomica}, volume = {2}, number = {16}, year = {2014}, url = {http://journals.uab.ro/index.php/oeconomica/article/view/274} }