Articles

• DESIGNING EMAIL MARKETING CAMPAIGNS - A DATA MINING APPROACH BASED ON CONSUMER PREFERENCES

  Radu Ioan MOGOȘ, Carmen ACATRINEI

  15-30

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• VIEWS OF YOUNG PEOPLE ON THE IMPORTANCE OF MARKETING COMMUNICATION IN TERMS OF ACCESSING EUROPEAN FUNDS

  Mihai ORZAN, Anamaria Cătălina RADU, Andra Iuliana DOBRESCU, Maria Cristina MITRICĂ

  31-38

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• PERSPECTIVES ON DEVELOPING THE BIOECONOMY SECOTOR IN ROMANIA

  Marius Pașculea

  39-45

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• THE ONLINE ADVERTISING OF SMALL AND MEDIUM SIZED BUSINESSES

  Cristina BĂLTEANU, Mihaela MARCU

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• THE FINANCIAL PERFORMANCE OF AGRICULTURAL HOLDINGS IN ROMANIA - REGIONAL ANALYSIS

  Camelia BURJA, Vasile BURJA

  82-89

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• IMPLICATIONS OF IFRS ADOPTION ON EARNINGS QUALITY, EMPIRICAL CASE FOR ROMANIAN ENVIRONMENT

  Valentin BURCA, Dorel MATEȘ

  58-81

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• ANALYSIS OF THE AVERAGE SHARE PRICE OF COMPANIES LISTED ON BSE DEPENDING ON THE PROFIT AND EXCHANGE SEGMENT. DIFFERENT TECHNIQUES OF GENERAL LEAST SQUARE AND COMPUTING COEFFICIENT COVARIANCE FOR MEAN PRICE EQUATION ESTIMATION

  Teodor HADA, Emil OLTEANU, Iulian Bogdan DOBRA

  90-109

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• THE IMPACT OF CSR ON ROMANIAN CONSUMERS’ TRUST

  Silvia MAICAN

  110-118

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• HUMAN RESOURCES AND MARKETING MIX IN OIL&GAS INDUSTRY

  Alina Daniela MIHALCEA

  119-125

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• THE IMPORTANCE AND THE ROLE OF TOURISM IN THE ECONOMIC AND SOCIAL LIFE OF ALBA COUNTY

  Claudia Olimpia MOISĂ

  126-140

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• INDUSTRIES AS VECTORS OF REGIONAL COMPETITIVENESS CASE STUDY – THE NORTH-WEST REGION OF ROMANIA

  Oana STĂNCULESCU

  141-150

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