THE ANALYSIS OF THE RELATIONSHIP BETWEEN MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM SIZED BUSINESSES IN ROMANIA

  • Carmen Adina PAȘTIU “1 Decembrie 1918” University, Faculty of Science, Alba Iulia
  • Maria MUREȘAN “1 Decembrie 1918” University, Faculty of Science, Alba Iulia

Abstract

 In this current study our aim was to analyze the marketing tactics, namely the strategic planning, market segmentation, correlation between the marketing activities and the firms’ performances, as well. In this context, we intended to examine both the marketing practices and the associations between practices and performance. The marketing policy implies all the main aspects of the processes concerning the supply, dispatch, research-development and supervision of products consumption behavior. Its realization is being done by the marketing strategy. 
Published
2015-12-30
How to Cite
PAȘTIU, Carmen Adina; MUREȘAN, Maria. THE ANALYSIS OF THE RELATIONSHIP BETWEEN MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM SIZED BUSINESSES IN ROMANIA. Annales Universitatis Apulensis Series Oeconomica, [S.l.], v. 2, n. 17, p. 66-75, dec. 2015. ISSN 2344-4975. Available at: <http://journals.uab.ro/index.php/oeconomica/article/view/232>. Date accessed: 22 sep. 2019.