PERCEPTIONS OF MARITAL ROLES IN BASIC COMMODITY GROUPS PURCHASE DECISION-MAKING

  • Irina KANCHEVA University of Economics, Varna, Bulgaria
  • Giorgi MARINOV University of Economics, Varna, Bulgaria

Abstract

Family plays a primary role in the demand formation in consumer markets worldwide. It is the field where a wide variety of consumer decisions are made every day. Family decisionmaking is a complex process in which multiple individuals combine their personal needs, wants and resources in order to reach a satisfactory outcome. The development of the social system leads to modifications of the known behavioral patterns of the family as a consumption unit. This paper is aimed at present-day Bulgarian family marital role structure. The distribution of roles between spouses was examined across 22 commodity groups using a convenience sample of 215 respondents.
Published
2014-06-30
How to Cite
KANCHEVA, Irina; MARINOV, Giorgi. PERCEPTIONS OF MARITAL ROLES IN BASIC COMMODITY GROUPS PURCHASE DECISION-MAKING. Annales Universitatis Apulensis Series Oeconomica, [S.l.], v. 1, n. 16, p. 156-161, june 2014. ISSN 2344-4975. Available at: <http://journals.uab.ro/index.php/oeconomica/article/view/247>. Date accessed: 21 aug. 2019.