CHANGING SHOPPING HABITS OF RESIDENTS OF BUCHAREST AND THEIR ORIENTATION TOWARDS CONVENIENCE STORES

  • Iacob CĂTOIU Bucharest University of Economic Studies
  • Sabin NICULAE University of Bucharest, Faculty of Administration and Business.
  • Anca Maria STĂNCULESCU Bucharest University of Economic Studies

Abstract

 The purpose of this article is to examine the changes in consumer  shopping behavior as shoppers are turning their backs on the traditional weekly ‘big shopping’, and the average consumer now visits a supermarket or convenience store on average three times a week. In this context, we see supermarket and cash and carry - run convenience stores on Romanian market like Mega Image SHOP'nGO  and „La doi Pasi” are on the rise. This local, smaller shops are faster to get to and easier to navigate and they are bringing about a significant change in shopper habits. 
Published
2014-12-30
How to Cite
CĂTOIU, Iacob; NICULAE, Sabin; STĂNCULESCU, Anca Maria. CHANGING SHOPPING HABITS OF RESIDENTS OF BUCHAREST AND THEIR ORIENTATION TOWARDS CONVENIENCE STORES. Annales Universitatis Apulensis Series Oeconomica, [S.l.], v. 2, n. 16, p. 80-95, dec. 2014. ISSN 2344-4975. Available at: <http://journals.uab.ro/index.php/oeconomica/article/view/270>. Date accessed: 18 aug. 2019.